Brookwood Associates | Rita's Water Ice Franchise Company, LLC

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Rita's Water Ice Franchise Company, LLC

We are pleased to announce that Brookwood Associates has advised Rita’s Water Ice Franchise Company, LLC (“Rita’s”) on the sale of the Company to Falconhead Capital, LLC (“Falconhead”). Rita’s is one of the largest franchisors in the frozen treat segment providing its customers delicious Italian Ice treats at affordable prices. Brookwood’s targeted marketing process highlighted Rita’s well-known brand, extremely loyal following in its core markets, experienced management team, successful historical growth and significant new market growth opportunities.

The transaction yielded an attractive outcome for the shareholders and management, including a financial partner interested in investing and building value in the emerging brand.

This transaction extends Brookwood’s track record in advising franchisors in and out of the food industry. Many franchise brands are experiencing rapid growth, and Brookwood anticipates significant transaction activity among these companies and can add significant value in these transactions.

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"The Brookwood team exceeded our expectations on every level with the facilitation and advisory expertise on this transaction. Their years of both restaurant and franchise experience coupled with hard work and dedication provided a seamless process through the finish line. It was a pleasure to have the opportunity to work with Brookwood. I very much look forward to working with them in the future and would recommend them to others."

Jim Rudolph

CEO, Rita’s Water Ice Franchising Company, LLC