Sooner Trailer
The official trailer of the American Quarterhorse Association and a leading brand of premium horse trailers.
Engagement Goals
Parent company Owosso Corporation hired Brookwood to manage the sale of this non-strategic business unit.
Engagement Process and Outcomes
The Situation – Brookwood advised Owosso Corporation on the divestiture of its Sooner Trailer business division.
The Process – Brookwood pursued a broad marketing strategy that produced multiple offers for the client.
The Result – The ultimate buyer had available cash to fund the entire purchase price and consequently was insulated from the weak acquisition financing market. Brookwood’s process enabled the sale to close on satisfactory terms despite difficult market conditions.
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Sooner Trailer Manufacturing Co. – advised on the sale of this horse and livestock trailer manufacturer to McCasland Investment Company
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