Jen-Coat

An extrusion coating and laminating business in New England, the company specializes in foodservice packaging.

Engagement Goals

Jen-Coat was recently acquired by way of a larger corporate acquisition. The buyer did not find the Company's operations strategic to its business plan and sought to auction off the business.

Engagement Process and Outcomes

Why Brookwood? – Brookwood advised the Management of Jen-Coat in finding a financial partner that could fund future company growth. Brookwood targeted an ideal partner for Management and helped consummate the transaction.

Effective Marketing – Brookwood identified a narrow list of the best potential financial partners and arranged discussions and visits with the prospects. Goals were to determine the best chemistry and the best financial package for the management team.

Strong Negotiation and Positive Results – One firm was the best fit due to its relevant industry experience, capability of adding value, willingness to commit more capital to the business and support of Management’s growth plans. Brookwood designed a bidding strategy that walked a fine line between fiduciary obligation to the employer and driving a hard bargain for Management. Management offer of over $100 million prevailed.