Filet of Chicken
A leading processor of chicken products based in Forest Park, Georgia.
Engagement Goals
Brookwood advised the shareholders of Filet of Chicken (FOC) on its sale to Creo Capital Partners, a California-based private equity firm with significant investments in leading food companies.
Engagement Process and Outcomes
Challenging Industry Dynamics – Recent commodity pricing phenomenon drove up poultry feed costs, causing substantial pressure on the vertically-integrated poultry producers. These developments reduced the universe of potential industry buyers and also cast a negative light on the industry for financial buyers.
Effective Positioning – To overcome the negative presumptions, Brookwood successfully positioned the Company as a value-added processor with less susceptibility to commodity pricing than the vertically-integrated processors. Brookwood successfully demonstrated FOC’s defensible profitability model.
Excellent Result – Brookwood identified a strong private equity buyer with investments in leading food processors. The transaction provided liquidity to the shareholders at an attractive valuation, a financial partner interested in supporting future growth and enhanced ownership opportunities for key members of management.
|
Filet of Chicken - advised shareholders of this chicken processing company on the sale business to Creo Capital Partners
|
"We were impressed with the skills that the Brookwood team brought to the table. They took a strategic approach to analyzing and marketing our business, and their attention to detail in due diligence was also a major benefit. In the end, deciding to use Brookwood and their process was one of the best decisions we have ever made."
Geoff Marott & Frank Creighton Co-Founders, Filet of Chicken
|