Largest single provider of radiation therapy care in Georgia with multiple free-standing treatment center sites for cancer patients in the Atlanta area.
The physician shareholders of the business were interested in gaining liquidity while finding a partner that would help realize the full growth potential of the company.
Engagement Process and Outcomes
Thorough, Effective Process – In addition to researching and identifying potential equity investors and acquirers, Brookwood drafted comprehensive marketing material that positioned the growth potential of the Company in a clear and succinct manner.
National Platform for Growth – Our client was interested in promoting the significant economic benefits of creating a national platform with their operations while gaining shareholder liquidity. Brookwood assisted in negotiations with a private equity group, while simultaneously executing a broader market check with other qualified parties.
Market Creation – By implementing a broader marketing process, Brookwood created a market for the Company that motivated the potential pre-empt prospect, as well as any other potential suitors, to value the business at a true market value.