A leading operator of Asian QSR and fast casual restaurant concepts owned by Mellon Ventures L.P. The Company was started in the early 1960’s and had grown to 45 units. The Company serves Asian cuisines under the brands of Leeann Chin and Chin’s Asia Fresh in Minnesota and Wisconsin.
Brookwood was hired by the company to explore the strategic alternatives available to the owner, Mellon Ventures, L.P.
Engagement Process and Outcomes
Posititioning – Brookwood was able to successfully position the company’s newly created, fast casual concept which had achieved only modest profitability.
Brookwood Process – Brookwood contacted both strategic buyers and private equity groups that had significant previous restaurant operating experience.
Excellent Results – Brookwood successfully sold the Company to a strategic buyer in the Asian QSR category at a very high multiple of trailing EBITDA.