The leading provider of on-premises wireless paging systems to the hospitality, retail and healthcare markets. JTECH’s pagers are used by an estimated two million restaurant patrons each weekend night.
Brookwood advised Sun Capital Partners as they considered selling JTECH, one of its portfolio companies.
Engagement Process and Outcomes
Positioning of Niche Market Leader – JTECH is the dominant player in a small segment of the wireless communications industry. While there are no buyers that provide the same products to the same markets, Brookwood effectively conveyed the investment merits that were specifically relevant to acquirors in several contiguous market and product segments.
Overcoming Transaction Challenges – Due primarily to increasingly competitive industry dynamics, JTECH experienced inconsistent profitability prior to a strong rebound in 2004. Brookwood explained the industry and Company dynamics clearly, marketed the business broadly and generated attractive interest in the Company.
Excellent Result – Brookwood managed a process that far exceeded the value expectations of its client, while creating a strategic partnership with MICROS that is expected to yield very attractive opportunities for JTECH, its management team and MICROS.