A value-added distributor of consumer products to the grocery, drug and specialty retail channels. It is an innovative leader in its respective niche and was experiencing remarkable growth.
Brookwood guided the owners of ERI through the process of selling the company to Glencoe Capital in a transaction that enhanced the business’s possibilities for future growth.
Engagement Process and Outcomes
The Challenge – Brookwood was engaged to market the business and find a partner that would provide liquidity and allow the Company to improve its growth potential. There were a number of complex product and industry characteristics that Brookwood had to assimilate quickly in order to present a compelling story.
Effective Marketing and Positioning – Brookwood recommended a broad marketing process in order to allow the shareholder base to make a well-informed, market-driven decision. The marketing process generated strong interest that presented the shareholder base with five offers, three of which were compelling and difficult to choose between.
Excellent Results – The Company was sold to Glencoe Capital at a very attractive outcome.