Cruise Planners



Press Release Excerpt

We are pleased to announce that Brookwood Associates acted as exclusive financial advisor to Palm Beach Capital on the sale of its portfolio company CP Franchising, LLC d/b/a Cruise Planners (“Cruise Planners”). Cruise Planners, an American Express Travel affiliate, is one of the largest franchisors of home-based travel agencies focused primarily on selling cruise and land-based vacations with ancillary sales in excursions, insurance, air, car rentals and hotels.

Brookwood’s thorough and competitive process management were instrumental in navigating a change of control transaction that met Palm Beach Capital’s financial objectives within their desired timeframe of closing a transaction by year end. In addition, Brookwood was able to leverage its Capital Markets expertise to negotiate more favorable terms for the buyer in obtaining the acquisition financing to fund the transaction. This transaction extends Brookwood’s track record in advising franchisor companies as well as the broader hospitality and travel sectors. Many franchise brands are experiencing rapid growth, and Brookwood has the resources to help companies raise capital to support growth initiatives, as well as maximize value for shareholders looking for liquidity.