A premiere franchisee of Panera Bread, the largest fast casual bakery-cafe concept in the country. Breadwinners operates 16 bakery-cafes in an exclusive 19 county territory in North Carolina, including the highest volume unit in the system.
Engagement Process and Outcomes
Nature of the Assignment – The family management team who built Breadwinners from the ground-up was looking to retire and hired Brookwood to run the sale process. Brookwood targeted a core group of strategic buyers and highlighted Breadwinners’ robust financial performance, the company’s exceptional regional management, successful new unit development and significant growth opportunities.
Excellent Result – Brookwood’s marketing process generated a number of compelling offers for the company, including attractive proposals for key members of the operations team who wished to stay with the company. The company was sold to Panera Bread Company (Nasdaq:PNRA) at a high multiple of trailing twelve months EBITDA.
Press Release Excerpt
We are pleased to announce that Brookwood Associates has advised Breadwinners at the Triangle, LLC ("Breadwinners") on the sale of the company to Panera Bread Company (Nasdaq: PNRA). Breadwinners is a 16 unit franchisee of Panera Bread located in and around Raleigh-Durham, North Carolina. Brookwood's targeted marketing process highlighted Breadwinner's robust financial performance, strong management team, successful new unit development and significant growth opprotunities.
Brookwood's deep restaurant industry knowledge, experience and track record in the bakery-cafe segment and broader fast-casual sector of the restaurant industry yielded an attractive outcome for the shareholders of the company.