Bedding Experts

Bedding Experts and Back to Bed (“Bedding Experts” or the “Company”), headquartered in Chicago, IL, is a leading specialty mattress retailer with over 130 stores in Chicagoland and Florida. The Company retails leading mattress brands including Tempur-Pedic, Simmons, Stearns & Foster, Sealy, and Technogel

Engagement Goals

The co-founders of the Company were seeking an exit to diversify their net worth

Engagement Process and Outcomes

Brookwood Role – Brookwood approached industry-leading strategic buyers in the specialty mattress and furniture retail sectors and succeeded in negotiating a highly attractive offer for the Company from the largest consolidator in the industry. The Brookwood team normalized financial performance to account for one-time events such as the impact of the previous winter’s extreme weather on sales, and also carefully managed the disclosure of a large volume of sensitive due diligence documentation (including over 10,000 pages of lease documentation). Brookwood provided valuable assistance guiding Bedding Experts through the acquisition process of a large public buyer, maximizing negotiating leverage and maintaining strict information control throughout the process

The Result  – Brookwood obtained a highly attractive transaction for the Company from the mattress industry’s largest retailer, Mattress Firm. Brookwood worked with Management to negotiate the best economic and contractual terms, then carefully managed the diligence process including serving as the interface with the Buyer’s transaction services team  to ensure an on-time closing



Press Release Excerpt

We are pleased to announce that Brookwood Associates advised Bedding Experts and Back to Bed (“Bedding Experts” or the “Company”) in its sale to Mattress Firm. Bedding Experts is a leading specialty retailer of major mattress brands with over 130 stores in Chicagoland and Florida.

The sale of Bedding Experts extends Brookwood’s experience in the bedding and specialty retailing industries. This transaction yielded attractive results for all parties including a desirable liquidity event for Bedding Experts’ founders while aligning the Company with the industry’s leading consolidator.

About Bedding Experts: Headquartered in Chicago, Bedding Experts with its related companies is one of the largest specialty mattress retailers in the United States. The Company retails leading mattress brands including Tempur-Pedic, Simmons, Stearns & Foster, Sealy, and Technogel. Bedding Experts is the leading specialty mattress retailer in Chicagoland and maintains a significant presence in Florida.

About Mattress Firm (NASDAQ:MFRM): Mattress Firm (www.mattressfirm.com) is a high-growth specialty retailer, recognized as one of the nation's leading specialty bedding companies, offering a broad selection of both traditional and specialty mattresses, bedding accessories and related products from leading manufacturers. Headquartered in Houston, Mattress Firm operates approximately 2,000 stores across 40 states, representing the largest geographic footprint in the United States among multi-brand specialty mattress retailers.

About Brookwood Associates: Brookwood Associates (www.brookwoodassociates.com) was founded in 1989 and is one of the largest independently owned middle-market investment banking firms. Our team of senior-level professionals is one of the most experienced in the industry. The firm offers merger, acquisition, corporate financing, restructuring, fairness opinion and other related advisory services to clients across several industries.