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Brookwood Advises on the Sale of Bobs Candies, Inc.
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We are pleased to announce that Brookwood Associates advised Bobs Candies, Inc. (Albany, GA) in its sale to Farley’s and Sathers Candy Company (“F&S”). F&S is a portfolio company of the private equity firm Catterton Partners. Bobs is widely known as the leading manufacturer and marketer of candy canes, and the company also sells the very successful Sweet Stripes® candies. Highlights of the assignment included:
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- Effective Positioning: Bobs, a former family business of the year in Georgia, faced the challenges of dealing with international sugar trade issues, operating a maquiladora manufacturing facility in Mexico and selling consumer products in the era of Wal-Mart. Brookwood helped present the complicted story in a clear fashion to potential buyers.
- Effective Marketing and Negotiating: Brookwood designed a marketing process that maximized buyer interest while maintaining the confidentiality of the transaction. Bobs received attractive offers from strategic and financial parties, and Brookwood was instrumental in negotiating the terms of the acquisition agreement.
- Excellent Result: Brookwood’s team effort with management achieved a result that exceeded our clients’ expectations.
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“Brookwood’s team was a pleasure to work with. They helped us obtain the transaction structure we wanted and an attractive valuation. I would recommend them to any business owner considering a sale."
- Greg McCormack, CEO
Bobs Candies, Inc.
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The Bobs transaction is another example of Brookwood’s ability to effectively market a significant privately-owned business, with a complex story, and to exceed the goals of our client. We welcome the opportunity to speak with you about our M&A advisory capabilities – as well as our debt and equity financing, bankruptcy/restructuring advisory assignments and fairness opinion services.
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